A digital agency with personalized consulting boosts the online presence of businesses from various industries and sizes.
The well-known saying “out of sight, out of mind” is absolutely true when it comes to the digital environment. However, managing multiple platforms and channels requires specific expertise.
Having a team of specialists create a personalized strategy delivers better results in less time. In addition to helping manage different platforms, a digital marketing agency can take on numerous tasks, allowing you to focus on other areas of your business.
With a monthly plan, you can be sure that actions will be consistent and focused on achieving online success.
Ready to dive into the 5 advantages of hiring a digital agency?
What does a digital agency do?
Beyond avoiding content optimization mistakes, a digital agency is a company focused on providing services in the field of online marketing and advertising. In other words, they help increase visibility and attract more customers or followers.
Unlike a traditional marketing agency, a digital agency specializes in developing and executing strategies that work for the internet.
Today, communication channels and consumer behavior are highly diversified. This is why 94% of companies choose digital marketing as a growth strategy.
In addition to the complexity of creating content that converts into leads, there is also the need to adapt what is produced to the constant changes in search engine algorithms.
Because they work with SEO, social media advertising, email marketing, paid ads, sponsored links, content creation, and performance analysis, the demand for digital marketing agencies has grown exponentially.
It’s no wonder that many companies look for monthly plans to ensure continuous communication between the business and its target audience.
What are the benefits of a monthly plan with a digital marketing agency?
Now that you understand what a digital marketing agency does, it’s time to learn the advantages of adopting a monthly plan.
1. Access to specialists
Digital marketing agencies have professionals specialized in a variety of fields.
Those who choose to hire a monthly plan have access to SEO experts, designers, copywriters, social media managers, and more — all for a fixed price, without needing internal or external hires such as freelancers.
In addition to convenience, there is peace of mind in knowing that all campaigns will be strategically designed for each platform or niche.
The services provided are tailored to strengthen your online presence, according to your goals, needs, and business characteristics.
2. Reducing Marketing Costs
Although it may sound contradictory, investing in a monthly plan with a digital agency actually reduces costs and expenses.
The explanation is simple: you concentrate your resources on areas directly related to your business’s core activities. With a fixed monthly payment, you allow specialists to design and execute your marketing actions.
Moreover, this type of outsourced service is much more cost-effective than hiring an in-house employee — with the added benefit of avoiding other associated expenses, such as labor costs.
3. Ensuring Consistency and Continuity
As mentioned at the beginning of this article, a digital presence must be consistent for your brand or business to be noticed. And often, there’s a lack of creativity — and time — to create relevant campaigns.
In this sense, a digital agency can produce content and publish it according to a pre-established calendar.
This strategy, combined with SEO copywriting, enhances direct communication and audience engagement.
The best part is that you don’t have to remember when to publish on your blog or update paid ads. With monthly support, the digital marketing agency takes care of all publications for you.
4. Flexibility to Achieve Your Goals
With a digital agency’s monthly plan, efforts are adjusted according to the growth and goals of your business.
As mentioned earlier, this service involves various professionals. At one stage, there may be a need to create strategies for Google Ads; at another, to invest in design resources; and in another, to focus on monetizing YouTube.
Of course, many actions must work together. For example, it’s not enough to simply create a blog — it must be maintained with regular content.
The point is that, with so many specialists available, there is flexibility to explore different approaches.
5. Monitoring and Focus on Results
Every marketing action — from paid ads, artwork design, and website creation to SEO and title tag optimization — must have its performance constantly monitored.
Companies like Google and the social media platforms themselves provide detailed reports on publications. However, interpreting them is not always an easy task.
That’s why a digital marketing agency translates performance results into improvement and optimization strategies.
Any necessary adjustments are made quickly and efficiently, ensuring that the original plan is not only met but surpassed.
Indeed, having a strong and consolidated online presence is now a necessity, not an option. For this reason, investing in a monthly plan with a digital agency is the right path to success in the digital world.
How our marketing agency helps portals with organic traffic
As you’ve seen above, there are many advantages to hiring a monthly plan with a digital agency. By using our services, you can take full advantage of each one. Here are some of our client success stories:
Microsoft: link building actions
We’ve worked on different projects with Microsoft, but here we’ll highlight the link building actions for Microsoft Teams.
At the height of the Covid-19 pandemic, the company realized the importance of ranking among the top positions in search engines for some of the main keywords related to online meetings. After all, during that period, many companies had to adapt to remote work, investing in video conferencing applications.
The first step for our team was to analyze the main keywords and how the client’s page was ranking for each of them. We found that Microsoft Teams was ranking far from the first page. For example, for the keyword “videoconferência” (“video conference”), it was in 76th position in February 2021.
By investing in SEO optimization and link building strategies, we were able to bring the URL to the top positions in search engines for different keywords. In a time of high competitiveness, we worked on inserting the most relevant keywords into new content for link building partnerships and on optimizing SEO in some pages of the portal.
We identified 40 keywords that needed improvement. As a result, we created 46 high-quality pieces of content to be published on renowned portals such as Acontecendo Aqui, Catho, Mundo RH, and others.
The results: our digital agency improved the ranking for over 20 keywords. For instance, “videoconferência” moved from the 76th position to the 13th in 6–7 months. “Videochamadas online” (“online video calls”) moved from the 39th position in February 2021 to the 7th position in the same period, among other examples.
Overall, of all the keywords we aimed to improve, we successfully achieved better rankings for 62.5% of them in just a few months.
CircuitoMT: Spam Score
We carried out an evaluation of the portal using the most renowned SEO tools, providing a step-by-step guide on how to solve the issues found. After all, the portal was already investing in link building actions and content strategies, but something was still hindering its performance.
We created a report listing malicious links, irregular pages, and the high spam score. We showed how these links were pointing to poor-quality pages and portals with low metrics, as well as spam sources.
In the material, we explained step-by-step how to fix the problems, thus contributing to better page performance. We also included a tutorial on how to perform a disavow in Google.
Finally, we highlighted the importance of conducting a backlink audit and providing an explanatory analysis to the portal to reduce its spam score, which was at a high rate. In other words, we created a “Best Practices Manual,” which serves as a guide with tips to lower a high spam score.
The results: the portal successfully reduced its spam score from 28% to 2% by following our step-by-step process.
These are just two examples of the different success stories we have. When you hire our team, we not only analyze your portal to identify which actions are needed to increase organic traffic and improve search rankings — implementing strategic actions designed by the relevant teams — but we also continuously monitor and adjust strategies whenever necessary.
So, are you ready to have experienced professionals constantly taking care of your portal? Choose a monthly plan with a digital agency. Contact us and see how we can help raise your position in search engines.