Guilherme da Luz | Brazilian Copywriter

About Me

My name is Guilherme da Luz, and I’m the co-founder of Vemm, a Lead-Gen and Performance Marketing company in Brazil. I play an integral role in building the online reputation of various companies by exposing their brands, raising consumer awareness, and driving traffic to their websites, allowing them to engage thousands of consumers daily. Among my talents are advertising, creative adaptation, Search Engine Optimization (SEO), and generating powerful storytelling & strategic content. I have worked with very big and recognisable brands, such as Stella Artois, Heineken, Crocs, Sotheby’s, Volvo, Mars, Avon, and Jaguar, to name but a few. Over the last decade, I’ve gathered a vast amount of experience related to Awards Festivals such as the Cannes Lions International Festival of Creativity and the Design and Art Direction Awards (D&AD), and have been an important entry consultant for TBWA, Y&R, JWT, Landor, F/Nazca Saatchi & Saatchi, SapienNitro and Leo Burnett, among others. In the past three years alone, I’ve written the Cannes Lions Entry Guide for the Brazilian Representative, Grupo Estado de S. Paulo and have also written about the Cannes Lions Award Festival for the website:

Web Content & SEO


I have 15 years of experience in contemplating outstanding marketing strategies and inventing effective ideas for all types of media. I have been working with agencies from London, Dubai, San Francisco, Tokyo, Paris, Amsterdam, Sao Paulo and other big cities. However, I used to deliver projects for clients from small towns, as well


I have a working partnership with Vemm, a lead-gen business for the Brazilian market with more than 20 websites for education, insurances, loans and other industries. Our sites are considered very relevant by Google Search Engine, and we achieved first page ranks even for the most valuable and competitive keywords.


I have completed projects for the best advertising agencies and language services providers around the world. I’m qualified to translate and adapt creative campaigns that are originally produced in English, and it’s my job to make sure that the essence of the ideas within those creative campaigns are protected and will be effective for the Brazilian Market.


I was part of the official team for the Cannes Lions and Design and Art Direction Awards (D&AD) advertising festivals. Using my experience of working in the core of the best advertising festivals, I have been consulting and providing creative strategic planning for companies and agencies to enter into the Awards: I make sure that their creative ideas will stand out during the competition and put them in a great position to win awards.

My Work


Contact Info

“Very helpful and offered us many suggestions in placing our entries and finding the appropriate categories.”

Martina Kersten

“High quality work, and sharp on deadlines and communication.”

Douchka Lecot

“Sua atitude e agilidade evitaram o desperdício de inscrições e uma melhora no desempenho da agência.”

Maria Clara Jorge

“Am glad we took his advice as otherwise we would not have gotten two extra awards.”

Edward Ong

“He has incredible knowledge about process and helped us to both prepare and enter our work in a proper way.”

Mara McCormick

“Guilherme realizou uma assessoria e que contribuiu para que a nossa agência levasse ouro e bronze em Design Lions.”

Carolina Aranha

“I’ve hired Guilherme for Cannes Lions subscriptions in 2012. I highly recommend his work as a creative consultant/advisor!”

Catarina Moraes
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