Guilherme da Luz | Brazilian Copywriter

ABOUT ME

My name is Guilherme da Luz, and I’m the co-founder of Vemm, a Lead-Gen and Performance Marketing company in Brazil. I play an integral role in building the online reputation of various companies by exposing their brands, raising consumer awareness, and driving traffic to their websites, allowing them to engage thousands of consumers daily. Among my talents are advertising, creative adaptation, Search Engine Optimization (SEO), and generating powerful storytelling & strategic content. I have worked with very big and recognisable brands, such as Stella Artois, Heineken, Crocs, Sotheby’s, Volvo, Mars, Avon, and Jaguar, to name but a few. Over the last decade, I’ve gathered a vast amount of experience related to Awards Festivals such as the Cannes Lions International Festival of Creativity and the Design and Art Direction Awards (D&AD), and have been an important entry consultant for TBWA, Y&R, JWT, Landor, F/Nazca Saatchi & Saatchi, SapienNitro and Leo Burnett, among others. In the past three years alone, I’ve written the Cannes Lions Entry Guide for the Brazilian Representative, Grupo Estado de S. Paulo and have also written about the Cannes Lions Award Festival for the website: www.acontecendoaqui.com.br

Advertising
90%
Transcreation
95%
Web Content & SEO
95%
Awards
100%

ADVERTISING

I have 15 years of experience in contemplating outstanding marketing strategies and inventing effective ideas for all types of media. I have been working with agencies from London, Dubai, San Francisco, Tokyo, Paris, Amsterdam, Sao Paulo and other big cities. However, I used to deliver projects for clients from small towns, as well!

CONTENT & SEO

I have a working partnership with Vemm, a lead-gen business for the Brazilian market with more than 20 websites for education, insurances, loans and other industries. Our sites are considered very relevant by Google Search Engine, and we achieved first page ranks even for the most valuable and competitive keywords.

TRANSCREATION

I have completed projects for the best advertising agencies and language services providers around the world. I’m qualified to translate and adapt creative campaigns that are originally produced in English, and it’s my job to make sure that the essence of the ideas within those creative campaigns are protected and will be effective for the Brazilian Market.

CREATIVE AWARDS

I was part of the official team for the Cannes Lions and Design and Art Direction Awards (D&AD) advertising festivals. Using my experience of working in the core of the best advertising festivals, I have been consulting and providing creative strategic planning for companies and agencies to enter into the Awards: I make sure that their creative ideas will stand out during the competition and put them in a great position to win awards.

"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."

ANTOINE DE SAINT-EXUPÉRY

Testimonials

Services

Advertising

Advertising

Creative ideas for radio, mobile, cyber, press, branded content, outdoor, digital and other types of media.

Transcreation

Transcreation

Translation, proofreading, quality control (QC), adaptation, subtitling, product naming, cultural and creative consultancy.

Web Content & SEO

Web Content & SEO

Content writing, A/B Test, Conversion, Landing pages, E-commerce, Web-analytics, Link-Building, Branding Consultancy.

Copywriting

Copywriting

Content Strategy, SEO Copywriting, Online, Radio Script, TV Script, Blog, & Articles Ghost Writing, Direct-mail and E-mail Marketing.

Creative Awards

Creative Awards

Entry Consultancy, Case Study, Rules, Category selection, Presentation Board content, Video-case script, Translations, Synopsis and Production.

From the Blog

Guia Oficial Cannes Lions pelo Estadão tem autoria de publicitário catarinense

May 25, 2014

Com participação na organização oficial de dois dos maiores festivais de Propaganda do mundo, o Cannes Lions e o Festival de Londres (D&AD), Guilherme da Luz, publicitário catarinense que reside atualmente em Praga, revela que apenas uma grande ideia não faz você levar um Leão. Com larga experiência nesses eventos, ele preparou o “Guia de Categorias Cannes Lions” com exclusividade para o Estadão, representante oficial do evento no Brasil.

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Um leão em Cannes…

March 1, 2014

Um dia vou ganhar um Leão! Vontade, sonho e persistência de cada um de nós, criativos, que desejam abocanhar um prêmio no Festival de Cannes (Cannes Lions), e no dia seguinte colocar um anúncio bem grande de primeira página no jornal local, não para os leitores em geral, mas para o que o pessoal das outras agências fiquem com inveja.

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De quem é o prêmio?

March 1, 2014

A ideia é boa e o cliente gostou bastante. O atendimento ganhou a simpatia do cliente, a mídia negocia o espaço no jornal regional, o planejamento já pensa na verba para a próxima campanha. O pessoal da criação acabou ralando muito, tendo que ficar trabalhando na agência até meia-noite para deixar o layout pronto a tempo para veicular no dia seguinte. E a única recompensa foi a pizza que chegou quentinha através do motoboy.

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Some Fun Facts

Cups of Strong Coffee
Projects Delivered
Take-aways
Brainstormed Ideas

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