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SEO

Planejamento de marketing digital: como estar bem-posicionado nos buscadores em 2021?

Digital marketing planning: how to be well positioned in search engines?

Being on the internet goes far beyond posting on social media and creating a website. You will learn here how to do a digital marketing plan and see working by Guilherme da Luz, a digital marketing and SEO specialist for global companies that include Microsoft, Babbel, and Wondershare. Having a business and using the internet’s …

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4 ferramentas de automação de marketing e seus benefícios

Four marketing automation tools and their benefits

Which is the best among many marketing automation tools? To make the right choice, learn about the benefits of the main ones here! Digital marketing strategy is often not taken full advantage to extract all possible resources for achieving the expected result, it is necessary to use marketing automation tools. Thus, you will be able …

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Leads qualificados: especialista em SEO dá 6 dicas para alavancar seu negócio

Qualified leads: SEO expert gives 6 tips to leverage your business

Learn how to invest in qualified leads with tips from SEO specialist and founder of Gluz Digital, Guilherme da Luz. Guilherme da Luz is a specialist in financial product lead generation, as well as co-founder of Vemm (among the leading lead generation companies in the country and which, due to its enormous success, was acquired …

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Link Building: Why Is It One of the Best SEO Strategies?

Link Building: Why Is It One of the Best SEO Strategies?

Among the main SEO strategies is link building. Here’s how to generate links to your site and reveal to search engines that your brand is a reference! Every digital marketer knows that for a website to be on the first pages of Google, it is essential to focus on SEO strategies. And one of the …

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How we managed to increase CTR and turbocharge our clients' Google campaigns

How we managed to increase CTR and turbocharge our clients’ Google campaigns

One of the most critical metrics in digital marketing actions is to increase CTR, which is the biggest desire of those who carry out ad campaigns on Google.  In all Google ad campaigns, CTR (Click Through Rate) is the primary metric to tell us an ad’s relevance among its target audience.  And in the quest …

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The importance of backlinks and how to build a successful strategy

The importance of backlinks and how to build a successful strategy

Strategically positioned, backlinks help to attribute values, indicate reliability and popularity of your website on the internet. Check here the importance of backlinks and which strategies to apply to be successful on the web. In the past, the main metric used by search engines to define a website’s ranking was backlinks. Among the ranking factors …

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Como aumentar as vendas em 2021 focando em marketing de conteúdo

How To Increase Sales By Focusing On Content Marketing

The promotion of content on the internet has been one of the very important sales strategies, including for e-commerce. Here’s how to increase sales by focusing on content marketing! Establishing yourself in the market is one of the biggest challenges for entrepreneurs, especially when it comes to the internet. With a sea of ​​companies and stores offering …

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6 Digital Marketing Mistakes You Might Be Making And You Don't Know

6 Digital Marketing Mistakes You Might Be Making And You Don’t Know

Find out what are the most digital marketing mistakes made by professionals and how to do the right thing with the tips of an expert. For Guilherme da Luz, SEO and digital marketing specialist, founder of Gluz Digital, doing internet marketing may seem simple, after all, there are those who believe that it is enough …

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