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Purpose Marketing vs. Cause Marketing: 4 Key Differences and How to Use the Right Strategies
Brands that aim to build genuine and long-lasting connections with their audiences need to understand two increasingly strategic approaches: purpose marketing and cause marketing. Today’s
SXO: combine SEO and UX principles to boost conversions
Want your content to generate real results instead of just being found by search engines? Then you need to understand SXO, the combination of SEO
The power of long-tail keywords in SEO strategies
Looking for ways to attract specific traffic and improve your ranking in search engines? Learn how to use long-tail keywords in your SEO strategies. The
Digital Marketing Statistics to Better Reach Your Target Audience
The online environment is vast and full of opportunities. That’s why I’ve gathered the main digital marketing statistics to help you understand audience behavior and
How to optimize text for Featured Snippets and boost your SEO
Did you know that people are increasingly looking for quick and straightforward answers? And nothing meets that need better than featured snippets! Basically, this tool
8 different types of backlinks you can create
Backlinks remain one of the most powerful off-page SEO strategies. That’s why you should discover 8 types of backlinks to use in your publications. Even