Looking for alternatives to make your website stand out? Then it’s time to apply technical SEO, the central axis of optimization strategies for search engines.
Improving website rankings consists of checking and reviewing the technical conditions of the site as a whole.
Technical SEO is a set of elements aimed at improving indexing, ranking, and classification of a website in organic search results.
Don’t waste time, learn now how to improve technical requirements and make your page discoverable by search engines and achieve online success.
Improve organic results with technical SEO
When a website applies SEO techniques, user experience improves, making it more easily crawlable by search engines.
There are several technical configurations capable of helping search engines understand what your site is about. This increases the likelihood that your pages will be suggested as answers to searches.
To optimize SEO for search engines, invest in:
Site speed
To start, think about your experience as a user. When a page takes too long to load, don’t you give up accessing it?
Site speed is one of the main points of frustration. If a site takes more than three seconds to load, users tend to move to another page. As a result, traffic is harmed.
In addition, Google knows that slow pages are not well received by users. Therefore, they do not receive good rankings in the platform’s organic results.
For this reason, optimize images, modify CSS and JavaScript, compress HTML files, implement browser caching, reduce plugins, choose good hosting, and run speed tests constantly.
Crawlability for search engines
As you know, Google’s algorithms are like robots that follow links to discover your site’s content.
Therefore, technical SEO applies methods to guide these robots, helping them find specific content. However, it is necessary to indicate which pages should or should not be accessed. It is even possible to create blocks for data collection by ChatGPT.
That said, be very careful when applying and modifying instructions for robots. Small errors can prevent them from crawling your site.
Site security
Talking about SEO techniques for websites also addresses how secure the page is. Preserving user privacy is a basic requirement of any website.
To prevent interception of data sent between the site and the browser, it is necessary to obtain an SSL certificate and implement HTTPS on the page.
Search engines, such as Google, recognize the communication protocol as a ranking factor. In short, secure sites rank higher in search results.
Use structured data
Structured data makes it possible to inform what type of product or content exists on your site. It is part of technical SEO aimed at helping search engines understand your page in detail.
Based on a fixed format, you must provide information that search engines can easily find and decipher.
In addition to being one of the good SEO techniques for websites, this action makes content eligible for more prominent results and better rankings on Google.
Have an XML sitemap
This strategy aims to create a list of all the pages on your site. In addition to serving as a guide so that search engines do not miss any important content, it is one of the SEO techniques for blogs that categorizes and organizes posts, pages, tags, among others.
Even though this structure is an option and not exactly a requirement, it is recommended for sites that do not have a good internal link structure.
If, when producing your content, you have the ability to connect content with a good internal linking structure, you may not need an XML sitemap.
Customize the site with Hreflang
International businesses or those targeting audiences from different nationalities need to make search engines understand which countries or languages their site is intended for.
Using Hreflang tags is an international SEO technique that allows Google to present the most appropriate version based on the user’s country or language preferences.
In addition to improving the experience, this approach avoids penalties for duplicate content. After all, the platform will know that even though the texts are similar, each was written for different regions of the world.
Watch out for broken links and duplicate content
Finally, technical SEO also involves analyzing already published content. Always conduct audits of your content to verify that all included links are valid and work perfectly.
This is not only detrimental to the user experience, but also to rankings. Broken links are extremely harmful to good rankings.
Another point is clarity for search engines. Duplicate content ends up confusing algorithms regarding Google rankings, since it is not possible to define which material should appear first in search results.
Because of these distortions, the standard measure adopted is that all pages with the same content are penalized. In other words, they receive a much lower classification.
To prevent this from happening, use a canonical link element to indicate which content is correct or original. This will make search engines understand which publication should be ranked.
Advantages of applying technical SEO: our experience
When applying technical SEO strategies, we can observe several changes. These bring various advantages, such as:
- A site with better browsing speed: Google identifies when slow web pages offer a subpar experience.
- A portal that is crawlable by search engines: robots follow links to discover content on your site.
- Correction of broken links: they harm site credibility and affect page rankings.
- Greater visibility: by focusing on this technique, your site will be seen by more users and your brand will achieve greater digital reputation.
- Among others.
It is worth noting that this strategy’s main goal is to increase organic traffic to the site. In addition to all the technical structure, such as HTTPS protocols, sitemaps, and others, crawling and rendering on Google are fundamental.
Only in this way will other SEO strategies work better, thus contributing to page ranking. Therefore, technical SEO works as a foundation for search engine optimization strategies. This includes on-page and off-page SEO, as well as local SEO.
Content: what is its importance for technical SEO?
As our main focus is Content Marketing, it is through SEO content optimization that we contribute most to technical SEO. That is, by creating quality content, without errors, duplication/plagiarism, and with SEO techniques applied.
You probably already know that Google prioritizes original content in rankings. However, it is not enough to be original, you must optimize images, insert relevant keywords, internal and external links, among other elements.
And that is exactly what our writing team delivers. This applies both to content published directly on our clients’ pages and to link building actions.
With this, we help many brands gain organic traffic to their pages, attracting potential leads. With our Content Marketing team, we have already helped major brands improve their positioning in search engines. Among them: Microsoft, CapCut, Wondershare, Babbel, Smartia Seguros, among others.
So now answer this: is your site prepared to achieve and maintain the best organic results? Talk to our SEO consultants and discover the advantages of having specialists working to improve your page.