A Complete SEO Guide for Small and Medium-sized Businesses

Companies think that due to the competition, it’s difficult to rank; however, it is achievable for businesses in any industry to get high search engine rankings. Practical techniques are worth the cost if you want to achieve your goal. Let us explain SEO for small to medium-sized businesses. 

More and more individuals are using the internet to look for products and services every year. This increases the importance of digital marketing techniques for businesses that wish to rank well in search engines.

Many small and medium-sized companies falsely assume this is only possible to achieve with a massive investment in marketing.

They need to realize that more traffic and more potential clients can be attracted to the websites of small and medium-sized enterprises by using SEO strategies.

What is SEO?

Search engine optimization (SEO) is a collection of methods aimed at improving a site’s visibility in search results. Most often, Google.

75% of searchers never go beyond the first page of results. More than 65% of all clicks on a search results page go to the first five organic results.

Having a high Google page rank could result in a great deal of traffic and sales. But how should SEO be implemented for small and medium-sized businesses?

SEO specialist and Gluz Digital founder Guilherme da Luz explains some of his proven strategies!

How to do SEO for small and medium-sized businesses?

1. Focus on relevant content

Search engines place a premium on content, and if it’s relevant to your audience, it may result in more clicks. Use language that resonates with your target market and lead them naturally to your product or service.

Users will feel more at ease purchasing from your business if you regularly provide valuable and helpful content.

To ensure that Google continues to index your site’s material, you must regularly revise and update its articles with fresh data.

Take advantage of the fact that you are making changes to the text on your site and adding fresh content by optimizing it for search engines. Invest in long-tail keywords and related phrases to accomplish this.

In this manner, your site will constantly have new content for its visitors to explore, and it will rise to the top of search results. Furthermore, using these methods will raise the potential rate of conversion.

2. Research Keywords

Any SEO activity or strategy, no matter the company, must begin with thorough keyword research as its basis. By looking at the terms that people search for the most, it will direct the development of content in such a way that it satisfies the requirements of the audience that it is intended for.

There are specialized tools available for performing keyword research, which may serve as a roadmap for the development of content and the optimization of a website to get a higher ranking on search engine results pages.

Not to mention that by choosing these keywords, you will be able to compete effectively in the digital market against major corporations. Just put into action all of the SEO methods that are outlined here.

In addition, it is essential to use not only the primary keywords but also their synonyms and long-tail variants of those keywords. As a result, reading the text is easier on the eyes and doesn’t seem strained.

Here is an example that our agency put into practice, and it is already producing positive results with one of our clients!

• Listed below is a user’s search for the strong term “Nissan Kicks insurance value.” You can see this search in action by clicking on the link. Considering all of this, the website SeguroAuto.org is in fierce competition for the top places on Google with large insurance providers. Additionally, as an outcome of the considerable work put in by the whole Gluz Digital team, the page has been ranked at the top of the most popular search engines. Check it out!

3. Website Optimization

A website has to have its optimization improved for it to perform effectively in search engines. Some of the optimizations that the website should get include the use of photos, having a quick loading time, being responsive to different platforms, and having excellent titles that offer a description of the page and contain the keyword, among others.

Regarding SEO activities, we can point to three crucial pillars as the most essential parts:

• Content: it must provide value to the reader, that is, to address their questions or confusion; 
• Relevance: the themes must be attractive to the target audience and bring a valuable response to online searches; 
• Authority: The content must be crafted by someone who has extensive expertise in the subject matter.

Advantages and Benefits of SEO for Small and Medium Businesses

Impact on the willingness of customers to buy

Brazilian consumers are more inclined to make purchases from sites that emerge organically in search results than paid advertisements. 70% or more customers think they are more likely to purchase an organic search result.

If you want your website to rank higher in search results and get more organic visitors, SEO strategies are essential.

Improved credibility 

There is no approach to “cheat” Google’s engine and instead be on the top page without relevant content and SEO tactics. People have more faith in websites that rank well in SERPs because they know the search engine has done its due diligence and is only displaying the most relevant results.

Generating Leads

If you optimize your website for search engines, you’ll get more visits, which means more opportunities to make sales. Users who find your site, thanks to a Google search, are more likely to sign up to get your content in the future.

Lead generation expert Guilherme da Luz claims that even medium-sized businesses could profit from investing in tactics to increase their number of quality leads. He has assisted in acquiring over 5 million organic leads for various websites.

Here are some of the strategies we have successfully used:

• Content Marketing

• Link Building

• Strong Content Update

• Infographics

• E-books

• Social Media Posts

• Partnering with customers

Here is an example of the e-book created and published for one of our clients, PlanoDeSaude.net:

Along with to the above example, visitors to the SeguroAuto.org website can get a price for automobile insurance online. This is because the page has within its content pages a tool that can be used to imitate the activity.

Therefore, while searching on Google for the term “Nissan insurance price,” the Auto Insurance page will display in position zero, and readers can get a quotation for Nissan Kick’s insurance by clicking on it. This will be the case even if the page is already in position zero. Have a look at the examples!

• SeguroAuto.org appearing in position zero for the search for the keyword ‘Nissan insurance price’:

• In addition to providing articles with tables, advice, and other relevant data, SeguroAuto.org also provides users with a tool for simulating the cost of auto insurance:

Deliver results that exceed your user’s expectations

Always be sure to provide more content on your webpage to allow users to learn more about the product or service that you offer. For example, Luz engages in content marketing to benefit one of the agency’s customers.

PlanoDeSaude.net provides information and advice on various health plans by using content that was developed by its team. When visitors visit the website, they can find different types of content, including information on operators, rankings, health-related problems, and content that answers questions.

Therefore, alongside providing answers to the user’s questions, it gives a lot of information that is an added benefit to those questions. Besides this value-added feature, it offers a quotation tool for health insurance coverage.

Taking over the top spots on Google with articles that cover the whole of the health insurance field, the website makes life simpler for customers who are interested in purchasing medical insurance policies.

And to reach this prominence, the agency has invested in content marketing tactics. This is done with the understanding that the competition in this area is intense because the website competes for the top ranking with giant health plan operators.

This demonstrates that even small and medium-sized firms have the potential to compete successfully for the highest ranks in search engines.

Here are some examples!

• In the following image, you will see how Gluz successfully placed one of its clients, PlanoDeSaude.net, at position zero, also known as the Featured Snippet, for the search for the keyword “cheap health plan.” Consider that this is a practical term and that even among the websites of major carriers, this page stands out.

• In the following example, the same advertising agency client comes up in the second place when the search term “how much does a birth cost” is used. This serves as a case study of how it is possible for a company to be of a small or medium size and yet be able to stand out on Google.

These examples and all of the strategies demonstrate how to do search engine optimization (SEO) for small and medium-sized businesses, putting the page in the limelight in searches.

Are you prepared to make an investment in SEO of your website to get your company among the most prominent spots on Google’s search engine?