Author name: Guilherme da Luz

Deep content: how to balance quality and quantity in in-depth content

Deep content: how to balance quality and quantity in in-depth content

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In content marketing, deep content is one of the most powerful strategies for building authority, relevance, and long-term positioning. Learn more about this topic. With a differentiated approach, deep content addresses specific topics with rich, comprehensive, and useful analysis for the target audience. Concerns about shallow and superficial content began with the uncontrolled use of […]

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Optimization for Generative Experiences: mastering GEO is crucial to remain competitive

Optimization for Generative Experiences: mastering GEO is crucial to remain competitive

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Optimization for Generative Experiences is the guarantee that your content stands out amid changes in search engines. Learn how to adapt strategies in the era of AI-generated answers. The way we search for and find information online is undergoing a silent but profound transformation. We have moved from the era of links that lead to

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Answer Engine Optimization (AEO): how to position your content as a clear and direct answer

Answer Engine Optimization (AEO): how to position your content as a clear and direct answer

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Discover how to use AEO to transform your content into clear and relevant answers, and learn how to stand out in the era of clickless searches. The popularization of generative AI in search engines has been transforming the way people access and consume information online. If previously it was necessary to click on a list

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Agentic AI Optimization (AAIO): how to prepare your website for digital agents

Agentic AI Optimization (AAIO): how to prepare your website for digital agents

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AAIO refers to agents capable of making decisions, performing tasks, and interacting without human intervention. Learn how to prepare your website for this new digital era. The way search engines understand websites has changed — and it continues to evolve rapidly. Now, as Artificial Intelligences move beyond being mere support tools to becoming autonomous digital

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How to Create Evergreen Content for Long-Term SEO Success

How to Create Evergreen Content for Long-Term SEO Success

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Evergreen content is considered one of the main pillars that keep SEO strategies effective and relevant for much longer periods. The term evergreen is used in content marketing to describe materials that remain useful and meaningful over time, regardless of trends or seasons. Unlike seasonal or trend-based topics, creating evergreen content means investing in publications

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Purpose Marketing vs. Cause Marketing: 4 Key Differences and How to Use the Right Strategies

Purpose Marketing vs. Cause Marketing: 4 Key Differences and How to Use the Right Strategies

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Brands that aim to build genuine and long-lasting connections with their audiences need to understand two increasingly strategic approaches: purpose marketing and cause marketing. Today’s consumer is more aware of the impact of their choices. Conscious customers want to know how products are made, the origin of the materials used, and the causes supported by

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SXO: combine SEO and UX principles to boost conversions

SXO: combine SEO and UX principles to boost conversions

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Want your content to generate real results instead of just being found by search engines? Then you need to understand SXO, the combination of SEO and UX. Search Experience Optimization (SXO) aligns two key areas of digital marketing: techniques to achieve good search rankings and practices to enhance user experience within the website. This strategic

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The power of long-tail keywords in SEO strategies

The power of long-tail keywords in SEO strategies

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Looking for ways to attract specific traffic and improve your ranking in search engines? Learn how to use long-tail keywords in your SEO strategies. The constant algorithm changes and the growing amount of content demand differentiation for your material to stand out. Keywords have long been the foundation of successful strategies in the digital environment.

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Digital Marketing Statistics to Better Reach Your Target Audience

Digital Marketing Statistics to Better Reach Your Target Audience

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The online environment is vast and full of opportunities. That’s why I’ve gathered the main digital marketing statistics to help you understand audience behavior and optimize your strategies. Data on content marketing, SEO, and social media should be analyzed with an analytical mindset, guiding campaigns toward more efficient results. More than just numbers, these insights

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How to optimize text for Featured Snippets and boost your SEO

How to optimize text for Featured Snippets and boost your SEO

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Did you know that people are increasingly looking for quick and straightforward answers? And nothing meets that need better than featured snippets! Basically, this tool provides the user’s search answer without them having to click the link and visit the page. Featured snippets increase a site’s authority in the eyes of the search engine. They

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