Author name: Guilherme da Luz

SEO Content: Are Your Texts Traceable and Indexable by Search Engines?

SEO Content: Are Your Texts Traceable and Indexable by Search Engines?

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The key to a strategic online positioning is SEO Content. Discover how SEO Content Marketing can help your brand gain visibility. Content marketing plays a fundamental role in a company’s digital presence, and its global projection is expected to reach US$ 94 billion by 2025. This reinforces the importance of digital strategies like SEO for […]

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Why SEO Is the Missing Piece in Your Wellness Brand’s Marketing Strategy

Why SEO Is the Missing Piece in Your Wellness Brand’s Marketing Strategy

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In the fast-growing wellness industry, standing out is no longer just about offering great services — it’s about being found by the right audience at the right time. If you’re running a wellness brand, clinic, or spa, and you’re still relying solely on social media or word of mouth, you might be missing the long-term,

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Pinterest: how to drive traffic to your website using this social platform

Pinterest: how to drive traffic to your website using this social platform

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Discover how you can use Pinterest to generate traffic to your website. Take note of strategies that actually work. Still unknown to some users, Pinterest is a popular platform in Brazil and continues to attract new users every day. For a long time, this platform was seen only as a giant digital photo board. However,

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How to use competitor analysis to improve your SEO

How to use competitor analysis to improve your SEO

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Competitor analysis is essential to improve your SEO. Learn how to gain insights from your competitors and refine your strategies to outrank them in search results. You’ve probably heard the saying, “Keep your friends close, and your enemies closer.” That’s exactly what competitor analysis is about—understanding how they are responding to market trends and opportunities.

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5 Content Optimization Mistakes You Might Be Making

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Content optimization mistakes are very common, especially due to the constant changes in search engine algorithms. Check out these five mistakes to avoid. Any content published or created for the internet can be subject to various optimization errors. One of the main goals of any page is to rank well in search engines. When optimization

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How to write an engaging SEO Title: 4 questions to ask before publishing

How to write an engaging SEO Title: 4 questions to ask before publishing

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Creating an engaging SEO title is the first step in attracting attention to your content. Before publishing, ask yourself these four questions to ensure your strategy is effective. Choosing an SEO title that captivates is crucial to ensuring a reader is genuinely interested in accessing and reading your content. The vast majority of people browsing

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How to Conduct an Effective SEO Audit

How to Conduct an Effective SEO Audit

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Anyone who works with SEO knows that some projects require building a website from scratch. However, many projects—including those our team has taken on in recent years—already have a foundation. That’s why knowing how to conduct an SEO audit is just as fundamental as understanding the basic rules of headings, meta titles and descriptions, and

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7 Effective Content Examples That Help Achieve Marketing Goals and Strategies

7 Effective Content Examples That Help Achieve Marketing Goals and Strategies

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Content marketing has been essential to the success of many brands. Discover 4 experimental content examples that stood out with their innovative approaches! It’s no secret that developing digital marketing strategies has become a necessity rather than an option for businesses. In this sense, understanding examples of content that help stand out from the immense

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19 Social Media KPIs You Should Be Tracking

19 Social Media KPIs You Should Be Tracking

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Social media has become a vital part of digital marketing. Marketers choose this platform as their powerful tool to reach their targeted audiences effortlessly. In this fast-paced digital world, people use social media platforms to search for new products and services.   However, to achieve success in social media marketing, businesses need to track social media

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How to Optimize Your Website for Search Engines and Drive Organic Search Traffic to Your Content

How to Optimize Your Website for Search Engines and Drive Organic Search Traffic to Your Content

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Optimizing a website for search engines is a fundamental strategy to increase access to your content and boost organic traffic. Learn more! Any website aims to rank well on search engines. This is because the vast majority of visitors arrive at your page through search engines—whether Google or Bing. Thus, it is easy to understand

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