The online environment is vast and full of opportunities. That’s why I’ve gathered the main digital marketing statistics to help you understand audience behavior and optimize your strategies.
Data on content marketing, SEO, and social media should be analyzed with an analytical mindset, guiding campaigns toward more efficient results. More than just numbers, these insights provide valuable answers to questions such as: “How can I optimize organic traffic?” or “What are the most effective content marketing strategies?”
Understanding your persona’s behavior allows your brand to anticipate needs and build a stronger relationship with your audience.
Stay updated with the most relevant digital marketing statistics and discover how to turn them into concrete results.
Digital Marketing Statistics in SEO
SEO (Search Engine Optimization) is essential for increasing visibility and helping consumers find your brand online.
An efficient digital marketing agency incorporates SEO practices to expand reach and improve campaign performance.
According to HubSpot, some key SEO-related statistics deserve attention:
- 1 in 3 marketing leaders prioritizes conversion rate as their main KPI;
- For B2B businesses, blogs and SEO are the best-performing channels in ROI;
- In B2C, the channels with the highest ROI are email marketing (2.8% conversion), sponsored social media content, and content marketing.
Digital Marketing Statistics to Better Reach Your Target Audience
The average conversion rate for e-commerce websites is below 2%. However, sectors such as health and beauty stand out.
- Mobile devices generate more than half of all website traffic and are preferred by 63% of consumers — especially among Generations Z and X;
- Over 32% of users aged 16 and above discover new brands through search engines;
- 39% of marketers identify keyword selection as the main SEO strategy;
- 13% have already optimized their websites for voice search, considering that 20.5% of the global population used this feature in the second quarter of 2024.
Content Marketing Statistics
In digital marketing data analysis, statistics help identify which formats, approaches, and channels create the most value for audiences. According to the data:
- 13% of marketing leaders consider content their biggest challenge;
- The average blog post length today is 1,400 words;
- 54% of professionals use AI to generate ideas, but only 6% use it to write full texts;
- The most used formats in 2024 were: short videos (29.18%), images (28.95%), interviews (21.64%), and blog posts (19.47%);
- 21% of professionals state that short videos offer the highest ROI;
- Content with humor (66%), a relatable tone (63%), and timeliness (59%) is the most effective;
- 41% measure content success by sales generated;
- 88% of companies plan to invest in infographics, which can increase traffic by up to 12%;
- 50% of companies intend to increase investments in content marketing and organic search in the coming years.
Digital Marketing Analysis in Video
Videos have become one of the most effective ways to create an emotional connection with audiences. Check out these digital marketing statistics:
- In 2023, 91% of companies used videos in their marketing strategies;
- Regarding consumption, 73% of users prefer watching a short video to learn more about a product or service;
- 51% of consumers make purchasing decisions based on product videos;
- Most common video formats: live-action (54%), animated videos (24%), and screen recordings (15%);
- 16% of videos exceed 100,000 views, while only 8% get fewer than 10,000;
- Professionals highlight that the ideal video duration is between 1 and 3 minutes — matching the 73% of users who prefer videos under 2 minutes;
- TikTok is the second platform with the highest engagement (5.75%), just behind YouTube Shorts (5.91%);
- TikTok videos longer than 54 seconds receive an average of 38,000 views.
Social Media Statistics
According to Statista, in 2024, 5 billion people worldwide use social media — a number expected to reach 6 billion by 2028.
Additionally, 64% of the global population uses some type of social media, spending an average of 2 hours and 24 minutes per day on these platforms.
Most marketers report that building an active online community is essential for success in digital strategies.
To present digital marketing statistics related to social media, we’ve divided them by platform — after all, each one requires specific planning.
As you can see, the digital world is dynamic and competitive. Making data-driven decisions is essential to achieve real results.
How We Provide Practical Support to Turn Data into Conversions and Better Blog Rankings
In practice, our team is committed to a process that involves both SEO analysts and content writers. Among the actions we take to apply the best digital marketing statistics and help our clients reach their target audiences are:
1. Complete Technical Website Audit
We conduct a full audit of the client’s website to identify errors and opportunities for improvement. A site audit is essential because it allows us to:
- Fix issues affecting indexing, loading speed, and usability;
- Analyze page speed, URL structure, sitemaps, broken links, redirects, canonicals, etc.;
- Ensure search engines can efficiently crawl and understand the blog.
For this, we use essential SEO tools such as Ahrefs and Semrush.
2. Keyword Analysis with Search Intent
As part of digital marketing statistics, mapping the most relevant keywords is crucial. Our SEO team analyzes secondary keywords to diversify content and increase visibility in search results. This helps to:
- Map relevant keywords for each funnel stage (top, middle, and bottom);
- Identify high-volume, low-competition terms to generate qualified traffic;
- Align content with what the audience is actually searching for.
This is a strategy we also use in SEO content optimization projects — improving and updating our clients’ blog pages.
We’ve achieved many successful results after implementing these actions. For example:
The CapCut page optimized by our team in 2023 still ranks well on Google. For the keyword “MOV to MP4 converter”, it currently holds the 4th position.
3. Data-Based Content Strategy
Data helps us to:
- Plan topics and themes based on content gaps and search trends;
- Use insights from Google Search Console, Semrush, Ahrefs, or Ubersuggest to prioritize topics with the highest ranking and conversion potential;
- Create customized and scalable editorial calendars.
4. On-Page SEO Content Optimization
Digital marketing statistics also guide us in content optimization. We:
- Write or revise texts using techniques such as:
- Proper use of heading tags (H1, H2, etc.);
- Strategic keywords;
- Attractive meta descriptions and titles;
- Well-placed internal and external links;
- Scannable writing focused on reader experience.
Above is an example of optimized content for Babbel’s blog. We added new and relevant information, updated the date, improved structure, and included internal and external links.
5. Performance and KPI Monitoring
We track metrics such as:
- Keyword ranking;
- Organic traffic;
- Bounce rate;
- Time on page;
- Conversions (forms, leads, sales).
We also generate regular, actionable reports for strategic decision-making.
6. CRO (Conversion Rate Optimization)
- We perform A/B testing on CTAs, forms, banners, and layouts.
- We adjust UX and copywriting to turn visits into leads or customers.
7. High-Quality Link Building
- We develop partnerships and create content on relevant industry portals.
- We build natural and strategic backlinks to increase domain authority.
- We avoid black-hat practices that can penalize blogs.
We have partnerships with high-metric portals for link-building actions, such as CulturaMix.
The portal’s metrics are crucial because they help the client’s backlink receive real clicks. For example, by inserting a link to Wondershare Filmora naturally in a high-reach portal, we increase the chances of users clicking and visiting the Filmora page.
8. Local and Mobile SEO
Through digital marketing statistics, we:
- Optimize content for regional searches (when applicable), focusing on Google Business Profile;
- Improve responsiveness and mobile performance, which are increasingly important for rankings.
Now that you know the main digital marketing statistics, count on the support of a specialized agency to turn information into conversion.
Want to get started? Talk to our SEO consultants and reach your audience with more precision, impact, and results.