You Make it Beautiful| Avon
Project Details
Avon, the company for women, is one of the leading global beauty companies , with over ten billion dollars ($10B) in annual revenue and has more than 6 million active independent Avon Sales Representatives around the globe. Avonâs âIgniteâ initiative puts the focus on the consumer and the Avon representatives around the world with the âYou make it Beautifulâ campaign. The objective was to build and strengthen brand love, both among the representatives who sell the Avon products and the consumers who use them. I was invited by the agency World Writers to help to transcreate and adapt the ads for the Brazilian Industry, and was tasked with keeping the tone and the poetic content of the original campaign untarnished. Together, we produced TVCs, Print Ads, a Manifesto, Fashion & Home Shop Names, Catalogues, and Tagline.
Tagline: âVocĂȘ faz a beleza acontecerâ.
Client: World Writers / Avon
Tasks: Transcreation, Copywriting, Back-translation, Rationales
Website: Avon, Avon Cosmetics Magazine