Writing
Ideas, stories and a few good questions.
A space for articles, event coverage and reflections on advertising, creativity, technology, content and everything else that sparks my curiosity.
Articles
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SEO and Organic Search
First-Party Data and SEO: how to prepare your strategy for the cookieless era
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SEO and Organic Search
Context and identity marketing: how to segment your content in 2026
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SEO and Organic Search
Gemini AI: the importance of image optimization for Google’s Artificial Intelligence
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SEO and Organic Search
Technical SEO: 7 advanced techniques and how they impact organic results
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