CONTENT AND WRITING

Translation or adaptation: why copying the campaign isn’t enough

Guilherme da Luz Published on: 2 Nov 2026  ·  6 min read
Pessoa escrevendo à mão ao lado de livros e um notebook
  1. International SEO: how to rank the same content in multiple languages – Guilherme da Luz14 Nov 2026

    […] The keyword that works in one country isn’t always the literal translation of the original. Research the term with search volume in each market and rewrite headlines, examples and calls to action for the local audience. That’s the difference between translation and adaptation. […]

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