Artificial Intelligence and SEO now represent the central engine of online visibility and operate in a sensitive symbiosis. After all, it is no longer enough to be found on Google—you also need to be cited by the search engine’s own AI tools.
So what happens to content production? In a world that constantly demands speed, is it possible to ignore tools that promise to help write different types of content? No.
The answer may be uncomfortable for those who fear losing authentic and relevant content (criteria that are still valued), but the fact is that many of these tools have already become mainstream. The most important thing now is learning how to use them in favor of your strategy.
5 Artificial Intelligence and SEO tools that help with content creation
Before discussing the tools, it is important to reinforce our internal policy: all material produced by Gluz Digital is written by human copywriters. Artificial Intelligence is used only as support in specific stages, and even then, nothing is published without rigorous review. This supportive role is precisely the focus of this text and what we will explore in more detail below.
The list below includes text and image tools. It is worth noting that each business may require a different type of platform. Therefore, whether you are a lawyer, doctor, accountant, nutritionist, or small business owner, consider investing gradually, choosing the tool that best contributes to your current goals.
1. ChatGPT
This is probably the tool you already use—or at least have heard a lot about. It is used to create articles, explain concepts, write code in multiple languages, translate texts, or simply generate ideas. In the latter case, you can create prompts to optimize certain stages of your content optimization process.
- Example: “Generate 10 Instagram content ideas addressing existential philosophy, with the meaning of life as the central theme.”
- Price: Free. However, you can subscribe to the paid, more complete version starting at R$39.99 per month.
2. GalilAI
GalilAI is primarily focused on creating Instagram posts in just a few seconds based on the guidelines provided. It is important to highlight that although the tool delivers design, text, captions, and hashtags, it does not do everything on its own. Therefore, it is ideal for those who want to refine AI-generated outputs to maintain content quality.
- Example: Free trial available.
- Price: Plans starting at R$27.90 per month.
3. Jasper
Another Artificial Intelligence and SEO tool for marketing that promises to help you create blog posts, captions, emails, and images. One interesting feature is the ability to integrate it with other tools, such as Google Search Console.
- Example: 7-day free trial available.
- Price: Plans starting at R$319.78* per month.
4. SEMrush
If you didn’t know, SEMrush, another robust and highly regarded marketing tool, uses AI across several of its services. For example, it generates drafts of articles, emails, social media posts, ad copy, and product descriptions.
- Example: Limited-time free trial available.
- Price: Plans starting at R$895.22* per month.
5. Copy.ai
Copy.ai has also become quite popular in the market. It is easy to use and can produce different types of copywriting (ads, email marketing, social media content). However, it does not offer integrations.
- Example: Free module available with limitations.
- Price: Plans starting at R$157.18* per month.
*Estimated values calculated based on the USD to BRL exchange rate on December 15, 2025. Prices may vary.
Step-by-Step content strategy with AI
Beyond using Artificial Intelligence and SEO tools, it is essential to define a consistent content production strategy.
Step 1 – Be clear about your objectives
It is essential to have clarity about the objectives you want to achieve with your business.
To go beyond simply creating multiple posts or videos per week, you must think strategically.
If you do not yet clearly understand who your target audience is and how you intend to attract them, start there. The more information you have about them, the easier it will be to build an effective strategy. For this step, consider hiring digital marketing specialists.
Step 2 – Define the strategy
Now that you understand your persona’s pain points, desires, and other characteristics, it is time to define your strategy—that is, a plan for creating, publishing, and maintaining text and video content for your blog, social media, emails, and other relevant channels. All with the goal of engaging and converting leads into buyers of your product and/or service.
Unfortunately, strategy is still often underestimated. However, it is the brain behind successful results. If the strategy is weak, even good content can get lost in the vast sea of online possibilities.
Step 3 – Define the editorial calendar
Now comes the long-awaited moment to develop topics and your editorial content calendar.
For example, imagine you are a psychologist specializing in grief. How will this focus be addressed in your content? Which formats will you explore? How frequently will you publish?
At this stage, consider using prompts to generate ideas on AI platforms and other more robust SEO tools.
Step 4 – Develop and publish the content
As in the previous step, you may use AI to write various texts or create images. However, be careful. Although Artificial Intelligence and SEO are almost symbiotic today, this does not mean the tool can, or should, do everything alone.
Keep in mind that some SEO principles have never changed: your content still needs to be relevant and authentic for the user. Always refine, review, and, when necessary, rewrite generated content.
Step 5 – Analyze results and improve
Digital marketing is not an exact science (even though it relies heavily on logical reasoning). Therefore, some actions will need to be adjusted or even redone. Keep your strategy alive and avoid reviewing metrics only at the end of a long period, since some KPIs require weekly monitoring.
Automating processes is not the same as leaving everything to AI
Finally, map your content creation process and identify which stages can be optimized to improve strategy and content development.
AI can analyze millions of data points at a speed we could never achieve alone, but it cannot understand your business reality the way you do. There are details and specificities of your business that Artificial Intelligence will overlook, and that is where the danger of generic, low-retention content lies.
Remember: AI can help, but you and your company are the authority on your product or service, and very likely on the subject surrounding it. You have unique experience with your clients. Use that knowledge to differentiate yourself from the competition.