How to monetize on YouTube?

 

The dream of many people is to share content and be recognized for it – including financially. Learn how to monetize on YouTube!

Regardless of the content you create, you can find ways to monetize on YouTube. In general, there are simple tips and explanations to help you monetize your channel.

You can use different formats, content ideas and channels. Monetizing your channel is a great opportunity to attract new customers, generate leads and increase website traffic.

Like the other steps in creating an account on the platform, YouTube monetization follows uncomplicated fundamentals.

If you have any doubts about how much YouTube pays or what the rules are for getting paid by the platform, we’ve put together this information for you. Check it out!

Requirements set by YouTube

Before you can start making money on YouTube, the platform requires its contributors to comply with pre-established requirements in its guidelines.

Check out the main requirements for monetizing your channel:

• Have at least 1,000 subscribers.
• Have at least 4,000 views in the last 12 months.
• The person responsible for the channel must be 18 years old.
• Meet the guidelines for content suitable for advertising.
• The channel’s content must be entirely original.
• Participate in Google AdSense (advertising service).

In addition to the requirements, you also need to be part of the YouTube Partner Program (YYP). It is through this program that contributors can be paid for views, calculated in CPM (Cost Per Thousand Views).

If you want to know how many views you need to make money on YouTube, the answer lies in the CPM calculation. In other words, for every thousand views, your channel is assigned a dollar amount.

However, how much YouTube pays per view is unclear. Each amount established varies according to ads, views and content presented.

How does the YouTube Partner Program (YYP) work?

The YouTube Partner Program works by means of an application. Thus, each user must make sure they meet all the requirements and follow all the guidelines indicated by the platform.

In the following days, YouTube analyzes the information submitted and gives an opinion on your application.

If the application is approved, you will have access to different forms of monetization through your channel. But if it isn’t, you can reapply to the Program after 30 days.

Try to promote affiliate links on your channel

Once your channel has been approved by YYP, the next step is to start making money on YouTube. One of the most effective ways to do this is by promoting affiliate links.

Affiliates are companies, service providers or products that have a certain degree of prominence. By affiliating with one of these brands, you can create personalized links for sales or discounts. 

Each time these links are accessed, you receive a commission for part of the sales. This format is also very interesting for increasing audience engagement and attracting users to your brand’s website.

For example, you can insert a URL in the description of your videos as a CTA (Call to Action). The technique for carrying out actions brings numerous advantages to the site, such as an increase in lead generation and conversion rates.

Invest in tutorial videos or games

Without a doubt, this is one of the main ways to monetize on YouTube. In other words, it’s also important to know how to invest in the best content.

Among the huge variety of services and products on the platform, there are two formats that stand out: tutorial videos and games.

You’ve probably had to look up how to do something on YouTube, or wondered how you could teach something in an easier way. How about using this skill to help people and monetize your channel?

Invest in topics that you can teach well to people and make sure you have all the necessary equipment. Try to create differentiated content that stands out.

Having the right equipment is even more important if you want to talk about games. The famous gameplay videos are often a big hit on the platform and can be a great way of earning extra income.

If you enjoy spending hours talking about games with people and recording matches, this is certainly a great option for your channel!

Monetizing on YouTube

In addition to the possibilities we’ve outlined in this article, there are several ways to make money on YouTube.

As a way to start earning money on the platform, we recommend that you always comply with the social network’s legal requirements. Once all the requirements have been met, choose the monetization methods that best suit your type of content.

How we monetize on YouTube

We have a team specialized in YouTube monetization strategies.

We develop original video content that attracts users’ attention. For example, for the vehicle insurance niche, we look after the SeguroAuto.org channel, which is one of our clients.

Since the beginning of the account, we’ve been working on strategies that have made and are making the channel grow. Thus, gaining relevance in the market in which it operates.

Here are some examples of how the channel has grown and now receives many visitors, as well as having more than 15,000 subscribers.

Real examples of how to profit from YouTube

The topics are well selected, which attracts a lot of views and likes. Take a look:

In the image above, the video has a theme that generates a lot of interest among users. As such, it has earned over 92,000 views in 4 years and over 3,300 likes.

This shows how important it is to select topics that appeal to the public and insert strong, relevant keywords into them so that they appear in the first results in search engines. To do this, you should rely on keyword data tools for better selection.

But as well as working with specific themes for your niche, you can also create videos with broader themes.

Check out the results below for our video with the title: “Sale of CNH issued by Detran”:

Note that the video posted 4 years ago earned more than 369,000 views and 6,600 likes.

Therefore, working on a variety of topics, whether focused on your niche or more wide-ranging, contributes to your channel. The important thing is to analyze what your target audience is searching for on the internet and offer a solution to their pains.

In addition, your channel needs to interact with users. We are always answering the questions they leave in the comments, thanking them and solving problems.

This also helps gain subscribers and better engagement.

The image above shows some examples of how we are always returning users’ comments, thanking them and helping to resolve doubts.

So, to achieve these numbers and generate more and more views, likes and subscribers, you can follow our team’s example. We are committed to:

1. Selecting the best topics

Among the first actions, we have a team of experts who analyze which topics to work on. The process is meticulous, as we need to consider relevant topics that attract the attention of the target audience. We also have to work with the main keywords.

Once the topic has been selected, we put together a script with the main points to be covered in the video. We try to guide the audience, answering questions and offering possible solutions to their problems.

2. Offering quality content

We have a team of YouTubers who guarantee quality content, both in the context covered and in the recording and editing of the videos. In this way, we are able to offer clear sound and images for greater clarity of information.

3. Elaborate video descriptions strategically

We work with specialists in video descriptions, focusing on SEO strategies for YouTube. This attracts the target audience through search engines and increases the number of views.

But you can go further by using strategies to monetize on YouTube. It’s not enough just to insert the most relevant keywords to attract users and increase your profits.

By accessing YouTube Studio video monetization, you can choose a particular video and insert links to your website, social networks and even other video content in the description.

The image above highlights some relevant keywords for the content, as well as internal and external links (other SeguroAuto.org channels).

This is one of the strategies we use, so we can increase visits to the client’s other pages via the channel.

4. Creating the right calls to action

Our client, SeguroAuto.org, is a portal that offers an auto insurance quote tool. By filling in the quotation form, the user will be assisted by one of our partner brokers.

But so that the channel can contribute to access to this tool, we invest in the Call to Action. We make the CTA visible on the channel, right at the beginning of the description, always with an impactful phrase.

Here’s an example:

How we managed to generate more than 15,000 subscribers to the SeguroAuto.org channel

In addition to the points above on how to monetize on YouTube and generate thousands of subscribers to the channel, we invested in:

Name the video file with the main keyword

Google’s robot will be able to recognize what your video is about. It will then suggest your content in organic searches, attracting users to your channel.

Working with strong keywords

We use keywords both in the video content and in the title, file name, tags, cover image and description. In addition, we focus on using not only the main keyword, but the secondary ones as well.

So, are you ready to monetize on YouTube? Now you know how to make money on YouTube. Take advantage of our tips!