Discover how you can use Pinterest to generate traffic to your website. Take note of strategies that actually work.
Still unknown to some users, Pinterest is a popular platform in Brazil and continues to attract new users every day.
For a long time, this platform was seen only as a giant digital photo board. However, Pinterest offers great opportunities to connect with your target audience, generate traffic, attract qualified leads, and promote your business.
Focused on images and videos, the network has its own system using “pins.” With a kind of virtual thumbtack, users highlight the content they find most relevant.
To rank well, increase visibility, and direct users to your website, you need to create irresistible pins. Learn how to use Pinterest marketing to generate traffic and boost the number of visitors to your site.
Why is Pinterest an excellent tool to drive traffic?
Launched in 2010, Pinterest became a platform used by professionals from many fields, as well as by users who enjoy collecting visual references on various topics.
Focused on visuals and videos, the platform is full of inspiration for design, lifestyle, recipes, home tips, hairstyles, and more.
According to the company, Pinterest is more successful than ever, reaching record numbers of monthly active users.
Much of this growth comes from Gen Z users, who, when creating an account, save twice as much content as older users.
Using Pinterest in digital marketing means understanding that this is not a social media platform, but a search engine. This means your content can be discovered long after it’s published.
Another important point is the Pinterest algorithm, which quickly ranks popular keywords. Using these terms helps users find your content easily and quickly.
Also, according to a study by Statista, Pinterest users are ready to buy. In other words, leads often become real customers, providing revenue and profit.
How to drive website traffic using Pinterest
The mission to drive traffic to your site can use multiple combined strategies. The goal is to stand out so that users click your pin and are redirected to your site. Check out some tips:
Use Keywords Correctly
Like any search engine, keywords are crucial in traffic strategies.
Good ranking is essential for your pins to be seen. Use broad and long-tail keywords in titles and captions. This also applies to boards.
So it’s important to match keywords, titles, and descriptions with your “boards.”
Obviously, term choices should be specific and focused on your niche. Long-tail keywords attract segmented audiences. Broad ones reach larger groups.
Unlike Google, Pinterest keyword searches are simpler and more intuitive. Here are three techniques to find terms for your niche:
- Using Pinterest’s search bar: when typing a word, the platform automatically suggests commonly used keywords. These suggestions are based on actual user searches;
- In the “Explore” page: here, you can see what type of content is popular in your field. By clicking a specific topic, you’ll see trending searches, highlights, and popular ideas. Find common keywords and include them in your content;
- Pinterest Ads: use Pinterest Ads to explore possible keywords. Enter any term, and the platform shows related words and monthly search volume.
Your keyword selection must be focused on your audience. Avoid using many unrelated terms or your pin may be flagged as spam.
Link the Pin title to your website post
Since Pinterest works like a search engine, it scans the content on your website to check how closely it matches the pin you linked it to.
There needs to be alignment so traffic gets directed correctly. Use the same keywords and content across related posts.
Algorithms are now highly advanced—they know that a pin titled “handmade soap” shouldn’t link to a clothing store.
Use creativity to spark curiosity
To make users click your pin and go to your site, you’ll need to trigger curiosity and interest. Use bright colors, visual elements, and attention-grabbing images along with bold titles.
Also, ensure the image matches the content topic. Still, feel free to design compelling artwork that makes visitors want to learn more.
Research your competitors’ profiles and try something different. Avoid common designs so your pin stands out.
Don’t forget to add a widget to integrate Pinterest with your website. This way, visitors can view your boards and follow your account.
This is a great way to maintain a connection and continue delivering quality content.
To develop complete digital marketing strategies—including Pinterest—count on our expertise and boost the success of your content.
How We Help Our Clients’ Websites Using Pinterest
As you’ve seen above, there are several Pinterest strategies that help drive traffic to your website. Below, we’ll show you that they truly work, as proven through our actions managing our clients’ Pinterest accounts.
For several years, we managed the Pinterest accounts of the websites Planodesaude.net, Seguroviagem.org, and Seguroauto.org. We successfully attracted many visitors to these sites and even generated leads.
Pin Topic vs. Website
Our team was responsible for handling Pinterest posts for the website Planodesaude.net. As a result, we gained over 10,000 followers. Even though we no longer partner with the site, the Pinterest account still receives over 111,000 monthly views—since our last post.
This proves that when you publish strategically planned content, your pins will keep receiving views. So, if you want to attract users to your pins and earn clicks to your page through them, follow our tips above and create pins that align with your page’s topic.
Creativity in Pins
In addition to using impactful images, it’s crucial to create creative titles. As shown above, this strategy helped one of our pins get over 2,000 impressions and 45 clicks. Also, note how the description sparks curiosity, which contributed to a high number of clicks.
Pin with the right keywords
Keeping the main keyword in your pin’s title and description is essential—along with including it in the image. With this simple strategy, you’ll notice your post ranking among the top results in search engines. Our team has already proven this works while managing clients’ Pinterest accounts.
By implementing all of these strategies and more into our clients’ Pinterest accounts, we helped their websites attract more visitors—ultimately increasing leads and enhancing their online presence.
So, ready to work with professionals who can help you? Get in touch and learn how.
