Writing
Ideas, stories and a few good questions.
A space for articles, event coverage and reflections on advertising, creativity, technology, content and everything else that sparks my curiosity.
Articles
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SEO and Organic Search
The content AI chooses to cite: key patterns of top referenced pages
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SEO and Organic Search
Generative AI cannot sell on its own: strategic SEO in modern e commerce
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SEO and Organic Search
Dark SEO: invisible strategies shaping organic rankings
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SEO and Organic Search
Does the homepage still matter? What changes when AI guides the user journey
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