What is Sapucar? | Banco de Eventos

Project Details

Brahma is one of the most popular Brazilian beers. Brahma’s VIP area became the most desirable place to be during the Rio de Janeiro’s Carnival. I was invited by the Brahma’s promo agency Banco de Eventos to prepare the Case Study “Sapuca aí” to enter into the Cannes Lions Advertising Festival, and I was involved in the entire entry process.

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