Writing
Ideas, stories and a few good questions.
A space for articles, event coverage and reflections on advertising, creativity, technology, content and everything else that sparks my curiosity.
Articles
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SEO and Organic Search
Semantic indexing via embeddings: keywords matter less, context matters more
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SEO and Organic Search
Generative Search Engine Optimization (GSEO): preparing content for the future of search engines
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SEO and Organic Search
Emotional AI: can algorithms already understand user emotions?
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SEO and Organic Search
How to get high authority brazilian backlinks in 2026 without getting penalized
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