Cannes Lions Categories Guide | Estado de S. Paulo

Project Details

Grupo Estado de S. Paulo is the Official Representative in Brazil for the Cannes Lions Festival of Creativity. I’ve been working with Grupo Estado since 2012, and I’ve helped in preparing the Cannes Lions Category Entry Guide. We provide advice and tips to the Advertising Agencies in Brazil to help prepare them to have successful entries into the Awards. This guide has been used by large and small agencies alike around Brazil, and it helps helping them to understand the process, the categories and the keys to achieving great results in the Festival.