Guilhermedaluz.com

Portfolio

Your Film Festival | YouTube

Project Details In 2012, Google/YouTube launched a new competition called “Your Film Festival” – Amateur filmmakers could upload a short film to YouTube, which could be viewed and judged by other users.  The winner of the competition appeared in the Venice Film Festival and received $500,000 to create original online content with the help of Ridley Scott! I worked […]

You Make it Beautiful| Avon

Project Details Avon, the company for women, is one of the leading global beauty companies , with over ten billion dollars ($10B) in annual revenue and has more than 6 million active independent Avon Sales Representatives around the globe. Avon’s “Ignite” initiative puts the focus on the consumer and the Avon representatives around the world with […]

Let’s Colour! | AkzoNobel

Project Details “Let’s Colour” is a project from Coral Paints that has revitalised many places and communities all over Brazil. I worked with the Coral Team (AkzoNobel) to prepare the Advertising Case Study for the Cannes Lions Awards Festival. Client: AkzoNobel (Coral Decorative Paints) Tasks: Entry Consultation, Presentation Boards, Copywriting, Video-case Script, Categories and Synopsis. Website: Akzonobel, […]

E-book Cannes Lions 2015 | Estado de S. Paulo

Project Details We produced an e-book with the title “DescompliCannes” for the Grupo Estado de S. Paulo, Official Representative in Brazil for the Cannes Lions Festival of Creativity. This e-book has been used by large and small agencies alike around Brazil, and it helps helping them to understand the process, the categories and the keys to achieving great results in the […]

Crack the Case| Heineken

Project Details I was invited by the agency Mother Tongue to translate and adapt the TVC, the online content, and the aliases for the online game “Crack the Case”, into Brazilian Portuguese, allowing more visitors to play the online game linked to Heineken’s ad campaign for the new James Bond movie Skyfall. Client: Mother Tongue / WK / […]

Cannes Lions Content Writing | Acontecendo Aqui

Project Details Acontecendo Aqui is one of the most popular online websites for advertising and marketing in Brazil. For the last two years, AcontecendoAqui has been the only media channel from the South region of Brazil covering the Cannes Lions event full-time and have coverage directly from France. I’ve been working with Acontecendo Aqui in Cannes and I’ve been […]

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