Jaguar completely repositioned themselves in their market with this campaign by placing a larger focus on the quality of their brand.
Their new manifesto pushes the image of the Jaguar as being something that is alive; a powerful, elusive, and dangerous animal with a strong heartbeat, a cunning brain and a fiery soul.
I worked together with Agency World Writers to help with transcreation and to plan the launching of the provocative and intelligent campaign concept “How Alive are You?”, in the Brazilian Market.
The project also involved the transcreation of 6 press ads.
Tagline: How alive are you? “O quão vivo você está?”